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IN-NW: Digital Innovation & Leadership Conference expands to two days, adds site visits to hot companies

Digital media geeks + pros descend upon 4th annual IN-NW conference April 28+29

SEATTLE – The Puget Sound region’s gem of a digital conference, IN-NW: Social Media & Digital Marketing Conference presented by Google and Weber Shandwick, just got better with an offsite day added to the conference. Attendees will visit innovative companies, including Google, Artefact, Theo Chocolates, K2 Sports and more.

"Google is proud to be part of a city of innovators. The Seattle community is full of transformative thinkers and we're happy to support the sharing of big ideas at the 2015 IN-NW Conference," said Darcy Nothnagle, Public Affairs Manager, Western Region, Google.

The Seattle Metropolitan Chamber of Commerce, University of Washington Communication Leadership Program, and 206inc, a Seattle-based marketing agency, are partnering to convene powerhouse brands and digital marketing gurus for this expanded two-day conference to discuss best practices, preview what’s coming down the pipeline, and share stories of success and smart failures.

Day One, April 28, starts with Offsite Dig-In Sessions at seven Seattle businesses in varied industries and culminates in a Dig-In Shindig, a hosted happy hour at Westland Distillery. On Day Two of the conference, April 29, attendees convene at the ShowBox SoDo to interact with and hear from nationally-recognized gurus and hyper-local standouts in digital innovation. The event includes networking, food trucks and interactive event technology.

Several diverse experts providing digital media expertise and communication inspiration have just been added to the Day Two line-up: Parker Joe and Nick Beeba from lifestyle and culture outfit, Possi talk about paving their own way in audience engagement; Olen Ronning of Artefact, a digital experience innovation consultancy, joins a panel on Creating a Culture of Innovation that also features Susan Howe of Weber Shandwick;  and Waccara Youmens from Oracle Marketing explores Personalizing the Customer Experience with her colleague, Dustin Johnson of PwC Digital. For the full line-up of announced presenters and more information, visit the IN-NW website.

With speakers from a variety of backgrounds tackling some of today’s biggest themes and questions about the digital landscape, IN-NW appeals to experts and business leaders looking for ways to expand their digital communication capabilities and engage with consumers in new ways, as well as to social media junkies and innovation geeks itching to hear about the latest trends directly from those who have had a hand in creating them.

“Digital engagement is at the heart of communications today, and Seattle’s thought leaders are at the forefront of innovating in this space. Weber Shandwick is excited to contribute to the dialogue at this year’s IN-NW Conference,” said Michelle Maggs, executive vice president and general manager, Weber Shandwick, Seattle.

IN-NW conference presentation themes on Day Two include:

  • Building a Culture of Creativity
  • Modern Brand Storytelling
  • Personalizing the Customer Experience
  • And many more still to be announced!

“There’s no other conference that provides intimate opportunities for attendees to interact with Seattle’s inventive businesses,” said Maud Daudon, president and CEO of the Chamber. She added, “The Puget Sound grows and attracts companies that are at the forefront of digital ingenuity, and the added day of Offsite Dig-In Sessions is a great way to learn and hear directly from them.”


IN-NW is for anyone who is interested in the current and future trends of digital engagement and innovation, is up for networking with other like-minded, forward-thinking attendees, and is curious about engaging with the speakers and their presentations.  IN-NW participants should arrive hungry and eager to engage, with mobile devices charged because tweeting, facebooking, instagramming, and snapchatting will be irresistible.



Dig-In Offsite Sessions: 10:30 a.m. to 3:30 p.m.

Various locations

Dig-In Shindig Happy Hour (hosted bar and bites): 4:00 p.m. to 7:00 p.m.

Westland Distillery, 2931 1st Avenue South, Seattle 98134

Conference: 9:00 a.m. to 4:00 p.m.

ShowBox SoDo, 1700 1st Ave. South, Seattle 98104

Breakfast & lunch (from Seattle’s best food trucks!) are included as part of the conference


Event tickets are $300 through April 16 and increase to $325 starting April 17.  Price is for both days, including a hosted happy hour on Day One and breakfast and lunch on Day Two; single day tickets are not available.

Registration is at the IN-NW website. 


About The Seattle Metropolitan Chamber of Commerce

The Seattle Metropolitan (Seattle Metro) Chamber of Commerce is the largest and most diverse network of influential business leaders in the Puget Sound region. Founded in 1882 by local business leaders, the Chamber today is an independent organization of 2,200 businesses representing a regional workforce of approximately 700,000 people. For more information, visit

About 206inc

206inc is a full services marketing agency based in Seattle Washington offering an interdisciplinary harmony of marketing, design, event production, PR and partnership strategy services that create authentic emotional connections between brands and their most important customers. By bringing varied skill sets together, 206inc excels at bringing a large brand to a local level so people can connect, engage, embrace, and love it. For more information visit,

About the Communication Leadership program

The Communication Leadership program at the University of Washington has unique graduate degree emphases in digital media and creative engagement. It's akin to a 21st century MBA for communicators who seek to transform their careers and organizations through the design of networking strategies, anchored in compelling storytelling and insightful analytics. In this way, these professionals build the necessary communication knowledge, strategies, and skills to manage content, information, systems, people, and change. Find out more at

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Press Contact

The Seattle Metro Chamber is a leading business voice in our region. If you have a press inquiry, please contact:

Jillian Henze, APR
Director of Communications
(206) 389-7244